5 Tips to Convert Your Website Visitors into Sales

People say first impressions count and this is vey much the case in terms of your website.

You have around 7 seconds to captivate your visitors from the moment they land on your site before they just simply click back and find another company.

So how do we make sure visitors don’t leave?

 

Quality marketing messages

Create straight to the point marketing messages that are aimed at your target audience and will gain their attention to click through further into your website. Adding call to actions with effective marketing will allow you to channel your customers through your website, guiding them to an all important sale or service enquiry.

 

Peace of mind

If you’re selling products online with an ecommerce website, make your customers feel safe during their purchase. An SSL certificate is a great way of giving your visitors peace of mind that their details entered will be safe and can complete their purchase at ease.

 

Trust

Build trust with your customers through quality online reviews. This will give them confidence in your company and leave them with no hesitation to use your services, buy from you or even recommend you to a friend.

 

Speed

The speed at which your website runs can often be overlooked but is absolutely crucial for conversion rates. The slower your page loads, the higher the increase in page abandonment. Why wait around for a page to load, would you?

 

Mobile friendly

People no longer just use their computers to browse the Internet. Mobile and tablet use continues to grow and is predicted to exceed desktop by the end of 2015. It’s essential to cater for your customers in this way and create a browsing experience to suit their needs.

 

Conclusion

There are many ways to ensure your visitors don’t leave your website and the 5 tips above are a great start. If you’d like to find out more, please get in touch here.