Car Gap CoverX
Car Gap Cover is a way of selling Gap Insurance for the motor trade with complete peace of mind.
Gap insurance offers a form of cover that is not obtainable with regular car insurance – this forward thinking ethos is reflected in the brand design with the progression of arrows.
With the stigma that surrounds modern day insurance companies, Car Gap Cover was designed to counter act this with friendly visuals and an environmentally conscious design.
Featuring several graphically designed focal points, the users eyes are immediately drawn to the services they require. In turn creating an effortless user journey throughout the website.
Like many online businesses, gaining enquiries is crucial. So to ensure Car Gap Cover had a high volume of interest on their website we featured a quick quote form directly on the homepage.
The core design elements of the form were to be straight forward, quick and above all simple in order to maximise user engagement.